Novatech corporate identity 1998

This is the second full corporate identity I designed. Another actual company, Novatech Engineering is a one-employee startup based in Madison, Wisconsin. Novatech designs machinery for the process of injection molding.

The mark I developed is clean, geometric, and strong. It evokes, to me, a piece or part of machinery, as well as the letter "N" for Novatech. The "N" is a bit of an optical illusion, derived from a stylized depiction of the edge of a gear.

More to come on this project.

© 2004 Jason L. Gohlke.